Solar PV Markets: International Experiences

Wednesday, August 27, 2025

Time
04:00 pm - 05:30 pm
Hall
2nd floor
Room
Cantareira 4-5

As new consumers, solutions and business models emerge worldwide in solar energy every year, this session will showcase innovative and proven business approaches that could be replicated in Brazil, as well as the evolutions of solar power in international markets.

04:00 pm - 05:30 pmSolar PV Markets: International Experiences

Ronald Upmann

International Project Manager

German Solar Association, BSW Solar e.V.

Rodrigo Longo

Senior Research Analyst

Aurora Energy Research

LATAM's Largest Exhibition and Conference for the Solar Industry
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Speakers
Speaker
Ronald Upmann, German Solar Association, BSW Solar e.V.

International Project Manager

Germany

Ronald Upmann studied journalism and communication sciences at the Free University of Berlin (FU) and has been working in association management, strategy and communications for over 20 years. He has many years of experience in press relations and publishing, having gained experience at the online service platform AOL, an e-commerce start-up, a sports image press agency and several internet agencies long before the boom in internet communication. He has also been working for the BSW and its predecessor association, the UVS, since 2001 and therefore knows the development of the German solar industry, the market and its association like few other players. As part of development cooperation, Mr Upmann has worked on international development cooperation solar PV projects and initiatives on behalf of various organisations such as GIZ, German chamber and sequa, for example in India, South Africa, Namibia, Pakistan and Jordan. Mr Upmann's areas of expertise in international projects lie in quality assurance and association development and, policy advocacy & strategy.

Speaker
Rodrigo Longo, Aurora Energy Research

Senior Research Analyst

Rodrigo Longo é analista de pesquisa sênior da Aurora Energy Research, especializado no mercado brasileiro de energia elétrica com foco em energia renovável, armazenamento de energia e modelagem de mercado. Ele trabalhou em uma ampla gama de projetos estratégicos, incluindo armazenamento de baterias (BESS), hidrogênio verde, co-localização de energias renováveis e armazenamento, mercados de capacidade, avaliação de PPA e o impacto do tempo e do clima nos mercados de eletricidade.

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