São Paulo, Brazil – July 2, 2025 – Brazil’s solar and energy storage markets are expanding rapidly, with solar capacity surpassing 53 GW in early 2025—driven largely by distributed generation and strong demand from commercial, industrial, and agribusiness sectors. Energy storage is gaining ground, with installations reaching more than 600 MWh in 2024 and a projected market value of $3.8 billion by 2030. Growth is fueled by high energy prices, grid instability, and falling technology costs. However, challenges remain, including complex permitting, regulatory uncertainty for storage systems, limited grid infrastructure in remote areas, and the need for more financing options and local manufacturing capacity
The smarter E South America, Latin America’s largest platform for the new energy world, returns to São Paulo from August 26-28, 2025, bringing together innovators, decision-makers, and pioneers in renewable energy, smart grids, and e-mobility. Co-located at the Expo Center Norte, the event hosts four leading exhibitions: Intersolar South America, ees South America, Power2Drive South America, and Eletrotec+EM-Power South America, creating a comprehensive showcase of the region's vibrant clean energy sector.
Exhibition Highlights
Power2Drive South America is set to spotlight the rapid evolution of electric mobility in the region. From EVs and charging infrastructure to fleet electrification and battery innovation, the exhibition reflects growing momentum in sustainable transport and mobility solutions.
The dynamic Start-Up Area will return with even greater visibility, offering a platform for the most promising new companies in solar, storage, smart grid, and e-mobility. Visitors can meet entrepreneurs poised to disrupt the energy status quo and participate in pitch sessions that highlight Latin America's most innovative energy tech.
ees South America, focused on energy storage, will feature cutting-edge solutions to integrate renewable power into grids, balance energy supply and demand, and improve reliability. The storage segment is rapidly gaining traction in Latin America as utility-scale and residential battery systems become vital to energy security and decarbonization goals.
A Platform for Knowledge and Impact
Alongside the exhibitions, the Intersolar South America Conference, the ees South America Conference, the Power2Drive South America Conference and the Eletrotec+EM Power South America Conference will bring together global and regional experts to discuss market trends, policy developments, and technological breakthroughs. This year’s conference highlights include:
Solar Plays Key Role in Diversifying Brazil’s Energy Mix
Despite major challenges Brazil’s solar industry is rapidly growing, driven by abundant sunlight and supportive government policies. It ranks among the top solar markets in South America, with strong investment in both utility-scale projects and distributed generation. Solar energy plays a key role in diversifying Brazil’s energy mix and promoting sustainability.
Dr. Rodrigo Lopes Sauaia, CEO of the Associação Brasileira de Energia Solar Fotovoltaica (ABSOLAR) and Conference Chair of the Intersolar South America Conference, comments: “The Intersolar South America Conference provides invaluable content on solar PV in Brazil and Latin America, which makes it a key event for professionals and companies from the sector, especially those active or interested in the region. Additionally, it is a great place for relevant networking opportunities with potential clients, equipment suppliers, service providers, and experts that can help level up your business.”
Energy Storage Essential Solution for Main Challenges
The rapid growth of renewable energy and the gradual opening of captive market segments are profoundly changing Brazilian electricity. These changes also result in significant challenges, such as raising curtailment and saturation of distribution networks. Energy storage is essential to overcoming these challenges.
While still in a nascent state of development, the Brazilian energy storage sector has already installed more than 600 MWh of projects, proving the reliability and relevance of storage.
However, further growth will depend not only on technological innovation and entrepreneurship but also on regulatory advances and the implementation of appropriate public policies.
Markus Vlasists, President of the Advisory Board, Associação Brasileira de Soluções de Armazenamento de Energia (ABSAE) and Conference Chair of the ees South America Conference, adds: “This year's edition of the ees South America conference is crucial. It will allow us to assess advances and discuss pending topics. Join us for two days with presentations and discussions on the emerging Brazilian energy storage sector.”
Brazil’s Sharp Surge in EV Adoption
Some of the world’s fastest-growing electric vehicle (EV) markets are in emerging economies. Recently the Electric Vehicle Outlook - BNEF’s annual flagship report – highlighted the importance of nations like Vietnam, Thailand and Brazil for the EV sector. Those markets have experienced a sharp surge in EV sales over the past two years, with adoption rates now surpassing those in many more affluent countries.
“Power2Drive South America is the ideal forum for bringing together industry professionals, exchanging experiences with experts and researchers leading the transformation of e-mobility, and strengthening connections with the various players driving this ecosystem”, Rafael Cunha, COO MOVE and Conference Advisor Power2Drive South America noted.
Dedication to Technical Standardization and Engineering
Eletrotec+EM Power South America consists of a congress dedicated to technical standardization and engineering for building & industrial electrical installations, flanked by an electrical equipment fair. It is a unique opportunity to discuss the content of recently published or revised standards directly with members of the respective ABNT committees.
In addition, the program addresses a wide range of topics, such as installation practices for PV systems and EV charging stations, energy efficiency & management, AI and BIM technologies, as well as safety issues in LV installations.
Furthermore, three sessions offer a comprehensive update on earthing topics and lightning protection presented by renowned experts. “Alongside all conferences of The Smarter E South America, Eletrotec+EM Power South America is ultimately an excellent meeting point for networking, doing business and forging strategic partnerships”, Celso Mendes, Consultant Aranda Eventos & Congressos Ltda and Senior Conference Advisor Eletrotec+EM-Power South America concludes.
Shaping a Renewable Future Together
With more than 58,000 visitors and over 680 exhibitors expected, The smarter E South America 2025 serves as the definitive meeting point for the clean energy community in South America. The event offers unparalleled networking, market insight, and business opportunities across the solar, storage, mobility, and digital energy sectors.
About The smarter E South America
“Accelerating Integrated Energy Solutions” – this is the goal of The smarter E South America, LATAM’s largest alliance of events for the energy industry. The aim is to create a future-oriented energy world by shining a spotlight on renewable energies, decentralization and digitalization as well as cross-industry solutions from the electricity, heat and transport sectors for a sustainable 24/7 energy supply.
Spanning four exhibitions, The smarter E South America brings together international stakeholders from across the world’s most influential markets, showcasing the latest market developments, trends, and technologies. The exhibitions, along with concurrently held conferences, will take place at the Expo Center Norte in São Paulo, Brazil, on August 26–28, 2025.
Organizers: The smarter E South America is organized by Solar Promotion International GmbH, Pforzheim, Freiburg Management and Marketing International GmbH (FMMI) and Aranda Eventos & Congressos Ltda, São Paulo as the co-organizer.
The smarter E South America 2025
Date: August 26–28, 2025
Exhibition times: 12:00p.m. to 8:00p.m.
Conference times: 9:00a.m. to 8:00p.m.
Expo Center Norte – São Paulo – SP
For more information on The smarter E South America, please visit:
www.ThesmarterE.com.br
Contact:
Gioia Müller-Russo
Solar Promotion International GmbH
Phone: +49 7231 58598-218
Mobile: +49 151 20835446
mueller-russo@solarpromotion.com
Press Contact:
Denise Marson
Aranda Eventos & Congressos Ltda
Phone : +55 11 3824-5300
Mobile: +55 11 98303-8319
denise@arandaeventos.com.br
Press Agency:
Pimenta Comunicação
Genilson Alves –
genilson@pimenta.com
– Tel.: +55 11 984 338 087
Regina Pimenta –
regina@pimenta.com
– Tel.: +55 11 981 366 835
Tatiana Cantoni –
taticantoni@pimenta.com
– Tel.: 11 95210-2225